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Retail Insights

Video

The consumer sector in 2020 and beyond

– In this video, McKinsey senior partners Liz Hilton Segel and Sajal Kohli reflect on how the COVID-19 crisis is transforming the consumer and retail industries. A transcript of their remarks follows below.
Survey

Survey: Consumer sentiment on sustainability in fashion

– Engagement in sustainability has deepened during the COVID-19 crisis, with European consumers wanting fashion players to act responsibly... and consider the social and environmental impacts of their businesses.
Article

US small-business recovery after the COVID-19 crisis

– Improving operations and adapting business models can help small businesses in many industries recover. Finding the cash to do... so may be a stretch.
Collection

An early view of post-COVID-19 discretionary spending in Asia

– A survey of consumers in China, India, and Indonesia shows how the COVID-19 outbreak has affected their plans for discretionary... spending—and which shifts could be part of the next normal.
Article

Redefining value and affordability in retail’s next normal

– Most US consumers are worried about the economy. Grocers, mass retailers, convenience stores, and drugstore chains will need to... carefully refine their value strategies.
Article

Moving past friend or foe: How to win with digital marketplaces

– To remain competitive, brands should meet consumers where and how they shop and develop sustainable marketplace strategies as... part of a broader channel strategy.
Article

Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?

– New research indicates an extended and variable return for one of the hardest-hit industries
Interview

A perfect storm for fashion marketplaces

– In this virtual roundtable, European fashion executives discuss digital acceleration and the role of marketplaces in light of... the COVID-19 crisis.
Article

Consumer organization and operating models for the next normal

– Many consumer-goods companies and retailers have risen to the challenges presented by the pandemic. Seven core practices can help... them keep what has worked and prepare for what lies ahead.

Coronavirus: Leading through the crisis

Insights on how organizations can respond, and what happens next

Featured publications

Issue

Future of retail operations: Winning in a digital era

– This compendium explores the breadth of change and risk throughout the modern retail industry.
Issue

Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

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More insights

Article

Understanding and shaping consumer behavior in the next normal

– Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies... must leverage deep consumer insights.
Article

Biodiversity: The next frontier in sustainable fashion

– It’s time for the apparel industry to radically reduce the industry’s contribution to biodiversity loss. Here are... four interventions that can make the biggest impact.
Collection

The Next Normal – The future of business: Reimagining 2020 and beyond

– In this special edition of The Next Normal, McKinsey senior partners envision how the COVID-19 crisis will transform... entire industries in the coming 12 to 18 months.
Article

How CPG companies can sustain profitable growth in the next normal

– After safeguarding their employees and businesses from COVID-19, consumer companies must develop new strategies to find micropockets... of growth amid changing consumer preferences and market dynamics.
Article

The next normal in retail: Charting a path forward

– To succeed after COVID-19, retailers must assess their revenue management practices, operating models, digital capabilities, capital... investments, and M&A strategies—then make bold moves to transform themselves.
Article

US food supply chain: Disruptions and implications from COVID-19

– Changes in consumer behavior continue to ripple through the US food and agricultural supply chains. What should companies do... now?
Article

The next normal in consumer: Implications for Consumer Goods M&A

– Lessons from the global financial crisis teach us that consumer goods companies should consider an active approach to M&A,... adapted to the current context, to emerge stronger in the next normal.
Interview - McKinsey Quarterly

Leading with purpose and humanity: A conversation with Hubert Joly

– Best Buy’s former chairman and CEO reflects on a business’s reason for being by defining it around purpose and humanity, the link... to competitive advantage, and managing shareholders and stakeholders during a crisis and beyond.
Article

Staying ahead of the B2B ecosystem disruption in emerging Asia

– Consumer-goods companies in Asian emerging markets are turning to data, analytics, and digital solutions to realize value in traditional... trade.
Report

Rebooting retail: How technology will shape the future of retail

– This new report outlines a future of UK retail where a third of all tasks are affected by technology. We highlight six essentials... for retailers to navigate the transformation, meet consumer needs, and achieve up to six points of margin improvement to counteract inflationary headwinds.
Article

Launching the journey to autonomous supply chain planning

– For many companies, the COVID-19 pandemic has provided the impetus—and a uniquely apt moment—for transitioning toward... autonomous planning.
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