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Technology, Media & Telecommunications

Technology, Media & Telecommunications

Navigating rapidly changing markets to promote innovation, capture new opportunities, and create value

Technology, media, and telecommunications companies are at the heart of the digital economy—building the infrastructure and devices that connect people, businesses, and countries. Companies across these industries generate more economic profit than any other sector of the global economy, yet they are not shielded from the disruptions that they themselves create.
We help technology, media, and telecommunications leaders create Change that Matters in this rapidly developing market—to build internal capabilities, integrate digital and analytics tools into their organizations, and transform the ways in which they work to improve their business in substantial, sustainable ways.

How we help clients

Consumer Technology & Media

Powering consumer growth and disruption

Telecommunications Operators

Integrating new tools and technologies to improve business outcomes

Enterprise Software

Accelerating growth amid a shifting industry landscape

Digital IT Services

Driving growth and competitiveness in the digital era

Technology Infrastructure

Attaining growth amid unprecedented disruption

Startups & Venture Capital

Accelerating the next generation of innovators

McKinsey Center for Advanced Connectivity

The McKinsey Center for Advanced Connectivity helps organizations leverage the world’s new digital backbone – including 5G, fiber, cable, Wi-Fi, and short-range technologies – to innovate, boost productivity, and capture the opportunity of a more connected world.


of top 50 global telecom operators served


of the top 10 technology providers served


of the top 12 media & entertainment conglomerates served


fast-growth startups served

Impact stories

Conducting an agile IT transformation

A successful, end-to-end IT transformation simplified the customer experience, reduced the time to market, and improved efficiency.

Validating 5G strategy through data analysis

By analyzing diverse data sets, we helped create an integrated commercial and technical 5G strategy, revealing new opportunities to capture value.

Simplifying the customer journey

By simplifying, improving, and innovating digital services, we helped a mobile operator create a compelling customer experience that increased digital sales by 300 percent.

Shifting software services to cloud and building new capabilities

Learn how a global software company transitioned to the cloud, reskilled 40 percent of its workforce and reduced its cost base by 10 percent after two years.


Software Product Management & Development

We help companies build or advance their product-management and R&D functions, using advanced analytics, maturity-assessment tools, and proprietary learning offerings.

Storytelling Analytics

Using big data and artificial intelligence to inform decision making across content value chains

Featured Insights

Interview - McKinsey Quarterly

All in: From recovery to agility at Spark New Zealand

– Three members of the telco’s top team describe the challenges and rewards of implementing agile rapidly—and the power of a “no plan B” approach to change.

AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.

How tech giants deliver outsized returns—and what it means for the rest of us

– Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important... for executives in all industries.

Are telcos prepared to lay the foundation for the digital future?

It’s a pivotal moment for telcos. 5G networks are hailed as the communications foundation for smart cities, connected factories,... and a host of innovative new technologies. Yet the cost and complexity of building out 5G is considerable, with still uncertain returns.

Enterprise software: An industry in transformation

Software leaders contend with a growing array of challenges, and new commercial models, artificial intelligence, and digital technologies... are raising the competitive bar. This suite of articles offers our latest thinking to navigate changes and to capitalize on the opportunities they present.

Related Practices


Changing trajectories through holistic interventions in performance, capabilities, and health

McKinsey Accelerate

Helping clients to accelerate and sustain their transformations through capability building, execution excellence, and leadership... development.

New at McKinsey blog

Blog Post

SXSW Interactive 2019: The big ideas that got us talking

– Flying cars, disruptive products and winning design are a few of the topics McKinsey experts shared at 2019 SXSW Interactive.
Blog Post

What we heard at MWC Barcelona 2019

– As we wrap up our third year at MWC, we caught up with three of our attendees to get their takeaways.

Featured experts

Wajih Abou-Zahr
Senior Partner, Dubai
Brings deep experience in telecommunications, helping leading companies win market share, drive top-line growth, and transform...
Venkat Atluri
Senior Partner, Chicago
Delivers large-scale performance improvement through technology, innovation, and agility; builds and transforms businesses by...
Kim Baroudy
Senior Partner, Copenhagen
Serves clients in the telecommunications, technology, private-equity, and financial-technology sectors—including financial...
Adam Bird
Senior Partner, Munich
Deep experience and expertise advising clients on critical issues facing digital marketing, media, and entertainment
Marina Cigarini
Senior Partner, São Paulo
Draws on deep expertise in digital, advanced analytics, and marketing and sales to help high-tech, telecom, and media clients...
Chandra Gnanasambandam
Senior Partner, Silicon Valley
Helps high-tech companies transform performance by setting business, product, and go-to-market strategies that create sustainable...
Ferry Grijpink
Senior Partner, Amsterdam
Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
Pallav Jain
Senior Partner, Atlanta
Helps leading telecom and high-tech companies drive performance by leveraging big data and analytics
Axel Karlsson
Senior Partner, Hong Kong
Draws on his expertise in technology, strategy, and operations to help telecommunications, technology, and media companies improve...
Vladimir Kulagin
Senior Partner, Moscow
Leads projects on strategy, marketing, pricing, customer centricity, organizational development, and operational efficiency in...
Eric Kutcher
Senior Partner, Silicon Valley
Leads McKinsey’s global High Tech, Media & Entertainment, and Telecommunications Practices, bringing engineering and enterprise...
Philipp Nattermann
Senior Partner, London
Works extensively with telecommunications and media companies on addressing the challenges arising out of market transition to...
Mitra Mahdavian
Partner, Silicon Valley
Mitra is a leader in McKinsey’s Digital and Marketing & Sales Practices, supporting high-tech companies on growth and go-to-market...
Paul Roche
Senior Partner, Silicon Valley
Leads McKinsey’s global Software Practice, advising online and IT services companies on go-to-market, performance-improvement,...
Yael Taqqu
Senior Partner, New York
Drives innovation and go-to-market performance for leading companies in the telecommunications, technology, consumer, and media...
Saf Yeboah-Amankwah
Senior Partner and Managing Partner, Washington DC
Committed to helping African institutions become “local champions” and world-class institutions.
Lareina Yee
Senior Partner, San Francisco
Leads McKinsey’s global technology hardware and services work, advising high-tech, media, and industrial companies on innovative...

About Us

Change that Matters

At McKinsey we’re driven to create Change that Matters. Learn what it means for you, and meet the people who create it.

Connect with our Technology, Media & Telecommunications Practice